Eva M. Pusateri
Eva’s career has been dedicated to helping others succeed by creating and implementing strategic growth plans, branding, protecting and repairing reputations, and training, coaching, and mentoring both established and emerging leaders. With a strong focus on public speaking training, Eva has helped many define, communicate, and control the message. The result is a strategic mastery in corporate communications, public affairs, and political campaigns.
Eva M. Pusateri is Founder and President of Expert Communications & Training, Inc. She is a national speaker, trainer, consultant, and author. Eva provides strategic leadership and communications consulting to executive, corporate, and government leaders, and political training services on the national level. With over three decades of successful efforts on behalf of her clients under her belt, Eva offers a unique perspective with special insights that help win high-stakes communications, public relations, political, and public affairs campaigns, as well as branding and crisis management efforts.
Her career started in politics, from which Eva has brought forth the good things (and only the good things) learned there into the corporate arena where she leverages her strategic acumen to advise businesses and executives to be the best versions of themselves while helping direct prioritization of efforts. This includes leading and coaching employees to work cohesively and be more effective than the sum of their individual selves. It starts with defining and then communicating vision, mission, and focus.
Eva first served as a volunteer on political campaigns rising to the role of partner in a national consulting firm to owning her own communications firm for the last two decades, all while becoming a highly respected and sought after national trainer on strategic planning and communications. The first campaign she managed she directed the winning efforts of the top target in the state, who was a woman, even though those “in the know” predicted it couldn’t be won. Eva learned a valuable lesson that still drives her work ethic today, “outwork everyone and you can prove the naysayers wrong”.
Another lesson that still drives Eva’s efforts today is that “one succeeds when we all succeed”. She witnessed and experienced both as a campaign operative herself and for woman candidates, how women were treated differently in the industry. These experiences continued when she moved to Washington DC and was often the only woman in the war room. Refusing to accept it had to be this way, she committed to a life-long dedication to creating programs to help level the playing field for women, including mentoring, coaching, and training, and authoring a “how to” book to win election to public service. The information shared is based on decades of electing people to offer at all levels of government.
Another important skill Eva still utilizes today in the corporate arena is the ability to maximize the power of words to create stories that move audiences to act. As a communications and public speaking expert, trainer, coach, Eva specializes in messaging, branding, crisis communications and making the complicated easy to understand.
